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Andrea Sexton, CEO of Ledger Bennett
In this episode of The Business of Marketing, John Horsley sits down with Andrea Sexton, CEO of Ledger Bennett, to explore why B2B marketing needs to move beyond obsessing over the measurable 40% of the funnel and start investing in the moments that shape buying decisions long before prospects become leads.
Andrea shares why the industry's fixation on MQLs, attribution and short-term performance is holding brands back, how AI is changing the buying journey, and why the future belongs to marketers who understand human behaviour as well as technology.
Whether you're a CMO, demand generation…
The skinny
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