Latest / Business of Marketing
Oliver Whitten, Chief Operating Officer at Adform live during Cannes Lions
Ad tech has never been more powerful. So why does marketing still feel so complicated?
Recorded live at Cannes Lions, John Horsley speaks with Oliver Whitten, Chief Operating Officer at Adform, about the technologies reshaping modern advertising and why the biggest opportunity isn't adding more AI, it's removing complexity.
From AI-powered campaign planning and the rise of Model Context Protocol (MCP) to privacy, trust and the future of connected media, Oliver explains how marketers can navigate an increasingly fragmented ecosystem without losing sight of what matters most.
In this episode…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.