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Cannes Lions 2026: The Rise of Shoppable Media, AI & Commerce | Paul Blackburn, Vudoo
In this episode of The Business of Marketing, recorded live at Cannes Lions 2026, Justin Cooke sits down with Paul Blackburn, Chief Growth Officer at Vudoo, to explore the rapidly evolving world of shoppable media and commerce.
Paul explains why the next generation of advertising is about removing friction between seeing something and buying it while still protecting the consumer experience.
In the conversation:
Shoppable media: Turning existing advertising into an interactive shopping experience without forcing consumers to leave the environment they're in.
Commerce media: Why closed-loop…
The skinny
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