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Kahlen Macaulay Head of Sports & Media Partnerships, International at Snap Inc
How Sport, Technology and Culture Are Reshaping Fan Engagement | Kahlen Macaulay , Snap
What does it take to keep the next generation of sports fans engaged?
In this episode of The Business of Marketing, John Horsley sits down with Kahlen Macaulay, Head of Sports, Media & Partnerships International at Snap, to explore how technology is transforming the way sport is produced, distributed and experienced.
Drawing on leadership roles at the International Olympic Committee, ESPN, Pulse Live and Snap, Karlyn shares why today's sports organisations must think like media companies, how creators have…
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