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Cannes Lions: Luca Filardo CRO, Adlook on AI, Accountability and the Future of Programmatic
For years, programmatic advertising has been optimised around clicks, viewability and other proxy metrics. But marketers increasingly want a much simpler answer: what did this investment actually do for the business?
Recorded live at Cannes Lions, John Horsley sits down with Luca Filardo, Chief Revenue Officer at Adlook, to explore how AI is changing the economics, speed and expectations of digital advertising.
Luca explains why marketers are moving beyond media metrics towards ROAS and real business outcomes, and how AI is making it possible to change targeting, creative and campaigns in…
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