Latest / Business of Marketing
John Rudaizky, Global Chief Brand and Marketing Officer / CMO at EY
In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterprise scale.
John shares the story behind EY’s iconic “Better Questions” platform, why emotion matters more than ever in B2B marketing, and how AI is reshaping marketing organisations, creativity and customer engagement.
A wide-ranging conversation covering brand transformation, purpose, creator culture, leadership, the evolving role of the CMO, and why the future belongs to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.