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Special Edition: LiveRamp’s Travis Clinger on the New Infrastructure of Marketing
AI is changing how consumers discover products, how brands reach them and, increasingly, how marketing itself gets done.
John Horsley is joined by Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp, for a wide-ranging conversation about the infrastructure behind that transformation.
Travis explains why connecting identity across platforms has become so important as consumers move between CTV, social, publishers, retail media and emerging AI interfaces.
They discuss the evolution beyond cookies, the rise of interoperable identity, measurement and clean…
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