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Michael Scott, Global CRO, LoopMe - Live at Cannes Lions
Michael Scott, Global CRO, LoopMe: Why Brand Performance Is Back
What happens when marketers focus too heavily on the 5% of consumers already in market?
Michael Scott, Global Chief Revenue Officer at LoopMe, joins John Horsley live from Cannes Lions to discuss why brands need to start filling the top of the funnel again, and how better data, AI and real-time measurement are making brand investment easier to prove.
They explore the shift from web to mobile apps, the growing importance of first-party data, why immersive mobile experiences are becoming more valuable, and how AI is changing…
The skinny
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