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Cannes Lions: Lisa Morgan, Generation Media on Fandom, AI and the Future of Media
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Lisa Morgan, Managing Director of Generation Media, one of the UK’s leading independent media agencies specialising in children, young people and family audiences.
Children and young people are often the earliest adopters of new platforms, technologies and behaviours, but understanding what captures their attention, earns their trust and builds lasting affinity is becoming increasingly complex.
Lisa explains why Generation Media built its business around deep audience specialism, how children now influence major household…
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