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Cannes Lions 2026: AI, Social & the New Rules of Performance | Mallory Simmonds, Jungle Creations
What happens when a data-driven performance marketer takes the reins of a creative, publisher-powered social business?
In this episode of The Business of Marketing, recorded live at Cannes Lions 2026, Justin Cooke sits down with Mallory Simmonds, CEO of Jungle Creations, just eight weeks into the role.
Mallory shares her perspective on where social, creativity, data and performance are heading — and why brands need to rethink what success actually looks like.
In the conversation:
AI moves from debate to action — “We’re spending less time on whether or not we should. Because we are.”
Beyond…
The skinny
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