Shows / Business of Marketing
Business of Marketing
Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
Episodes
- Business of Marketing
Nial McKinney, Founding Partner of The Creative Engineers
In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising…
- Business of Marketing
Dan Reeves, co-founder of Subjct
In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe. Dan reflects…
- Business of Marketing
Edwin Wong, Head of Global Measurement Science at Uber Advertising
In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at…
- Business of Marketing
Julie Selman, SVP, Head of EMEA at Magnite
In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe…
- Business of Marketing
James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe
In this episode of The Business of Marketing, Justin Cooke speaks with James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe, recorded live at…
- Business of Marketing
Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn
In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at…
- Business of Marketing
Chris Bagnall, CEO, Transmission
In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission. They explore why B2B marketing is…
- Business of Marketing
Toby Southgate, Global Group Chief Executive Officer, We Are Social
In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe…
- Business of Marketing
Soizic Sycamore, Managing Director, Plan.Net Group
In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan.Net UK, part of Serviceplan Group, recorded…
- Business of Marketing
Paul Cash, Founder and Chief Rooster at RoosterPunk
Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why…
- Business of Marketing
Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP
Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP, on why agentic AI is the next RTB-level shift, a future where buyers don't open…
- Business of Marketing
Victoria Dyke, Co-Founder of Ziggy
Victoria Dyke, Co-Founder of Ziggy, on how AI is rewriting B2B buyer behaviour, the rebalancing act between brand and performance, why win rates matter more…
- Business of Marketing
Tom Ollerton, Co-Founder of Automated Creative
Tom Ollerton, Co-Founder of Automated Creative, on why best practice is just copying, what strategic tagging reveals about why ads actually work, the real…
- Business of Marketing
Fiona Salmon, Managing Director at Mantis
Fiona Salmon, Managing Director at Mantis, on why transparency is the next shift in ad tech, how contextual targeting has come back smarter for a cookie-less…
- Business of Marketing
Dragos Marica, Associate Director, Performance Marketing at Directive
Dragos Marica, Associate Director, Performance Marketing at Directive, on platform over-reliance, how AI search is rewriting SEO, why creative now sits at the…
- Business of Marketing
Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe
Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe, on brand vs performance, AI and discoverability, scaling across 40+ EMEA…
- Business of Marketing
Minter Dial, Author, Speaker & Thought Leader, MYDIAL
Recorded live at Advertising Week Europe, John Horsley speaks with Minter Dial about empathy, trust, AI, and why businesses need to become more meaningful…
- Business of Marketing
Martin Corke, CMO, Bauer Media Outdoor
Recorded live at Advertising Week Europe, John Horsley speaks with Martin Corke, Chief Marketing Officer at Bauer Media Outdoor, about the evolution of out of…
- Business of Marketing
Jem Lloyd-Williams, Mindshare President and WPP Media CSO
Recorded live at Advertising Week Europe, Justin Cooke speaks with Jem Lloyd-Williams, Mindshare President and WPP Media CSO, about the changing nature of…
- Business of Marketing
Jen Brown, Director, Engaging Interactions
Recorded live at Advertising Week, John Horsley sits down with Jen Brown. They discuss the limitations of traditional metrics, the importance of long-term…
- Business of Marketing
Jaki Ellenby, CCO, ABBA Voyage
Recorded live at Advertising Week Europe, Justin Cooke speaks with Jackie Ellenby about building distinctive brands, marketing unforgettable experiences, and…
- Business of Marketing
Chris Elsheikhi VP Demand Generation, Usercentrics
Recorded live at Advertising Week Europe, John Horsley speaks with Chris Elsheki, Vice President of Demand Generation at Usercentrics, about privacy-led…
- Business of Marketing
Bryan Barletta, Founder & Partner, Sounds Profitable
Live from Advertising Week Europe, John Horsley is joined by Bryan Barletta, founder of Sounds Profitable, for a conversation on the business of podcasting…
- Business of Marketing
Ben Smith, Director of Global Marketing, ReachDesk
Recorded live at Advertising Week Europe, John Horsley sits down with Ben Smith, Director of Global Marketing at ReachDesk, to explore how marketing teams are…
- Business of Marketing
Andrew McCormick, Former Chief Growth Officer, Dentsu X
Recorded live at Advertising Week Europe, this episode sees Justin Cooke in conversation with Andrew McCormick, former Chief Growth Officer at Dentsu X…
- Business of Marketing
Paul Anderson, Global Chief Creative Director, Gravity Global
Recorded live at Advertising Week Europe, John Horsley speaks with Paul Anderson, Global Chief Creative Director and founding partner at Gravity Global, about…
- Business of Marketing
Jason Warnes, Marketing Advisor and Investor
In this episode, John Horsley speaks with Jason Warnes about the evolution of digital marketing, why the fundamentals still matter, and how AI is reshaping…
- Business of Marketing
Gareth Cummings, CEO of eDesk
In this episode of The Business of Marketing, John Horsley speaks with Gareth Cummings, CEO of eDesk. From early coding on a Commodore 64 to leading a global…
- Business of Marketing
Maor Sadra, CEO & Co-Founder of INCRMNTAL
John Horsley is joined by Maor Sadra, CEO & Co-Founder of INCRMNTAL, to explore why marketing must move beyond clicks and attribution to measure true business…
- Business of Marketing
Andrew Bialecki, Co-CEO and Co-Founder of Klaviyo
Andrew Bialecki, Co-CEO and Co-Founder of Klaviyo, joins John Horsley on The Business of Marketing to explore how consumer CRM is evolving in the age of AI…
- Business of Marketing
Leon Harlow, Group Commercial Director at YMU
Leon Harlow, Group Commercial Director at YMU, breaks down how the creator economy is reshaping entertainment, talent and brand partnerships. He explains why…
- Business of Marketing
Yondjé Choi Cornez, Head of Partner Marketing Pixel B2B, Google
Google Pixel’s Head of Partner Marketing B2B, Yondjé Choi Cornez, joins John Horsley to explore global partner ecosystems, cultural intelligence and building a…
- Business of Marketing
Mitali Israni, Senior Director of Marketing at Pantheon
Senior Director of Marketing at Pantheon, Mitali Israni, joins host John Horsley to unpack revenue marketing, partner ecosystems and why AI is the “new…
- Business of Marketing
Stephanie Dittmer Rogers, EVP of Marketing, San Francisco 49ers
San Francisco 49ers EVP Marketing Stephanie Dittmer Rogers dives into the craft of fan experience - from in-stadium entertainment to global growth and the…
- Business of Marketing
Dennis Claus, Strategy Lead EMEA at Apply Digital
Apply Digital’s Dennis Claus, Strategy Lead EMEA, explores how brands can turn customers into fans. From sports franchises and global consumer brands to AI…
- Business of Marketing
Greg P. Licciardi, VP Sponsorships & Partner Programs at ANA
ANA’s Greg P. Licciardi, VP Sponsorships & Partner Programs and author of The Holy Grail of Marketing, breaks down his “Holy Grail” framework for modern…
- Business of Marketing
Dennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake
This episode features Dennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake. Dennis brings decades of…
- Business of Marketing
Jay Prasad, CEO at Relo Metrics
Jay Prasad, CEO of Relo Metrics, unpacks how AI and computer vision are transforming the way brands measure sponsorships, fan attention and cultural moments…
- Business of Marketing
Adam Clyne, Founder & CEO and Mark Lainas, President US at Coolr
This episode features Adam Clyne, Founder & CEO of Coolr, and Mark Lainas, President US, from the social-first agency behind standout work for Burger King…
- Business of Marketing
Christie Sclater, SVP of Global Marketing at Clinique
Christie Sclater, Clinique’s SVP of Global Marketing, breaks down how the brand continues to evolve through global campaigns, digital acceleration and deep…
- Business of Marketing
Kevin Hein, Chief Growth Officer at GIPHY
Kevin Hine, CRO at GIPHY, breaks down the shift from the feed era to the chat era, what emotional context teaches us about culture, and how brands can thrive…
- Business of Marketing
Charles Simon, Vice President of Private Advertising Standards at RTB House
RTB House’s Charles Simon, Vice President of Private Advertising Standards, discusses how regulation and standards are transforming digital advertising. From…
- Business of Marketing
Oli Bealby, Co-Founder, Stereo Creative
This episode features Oli Bealby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares…
- Business of Marketing
Shannon Shae Montoya, Vice President, Head of Global B2B Marketing, Sponsorships, & Events, Yahoo!
Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From…
- Business of Marketing
Aarti Bhaskaran, Global Head of Research and Insights, Snap
Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital…
- Business of Marketing
Johanna Wahlroos, VP of Marketing, Global Strategy and Planning, DoubleVerify
Recorded live at Advertising Week New York, this episode features Johanna Wahlroos, VP of Marketing, Global Strategy & Planning at DoubleVerify. She shares…
- Business of Marketing
Lindsay Boyajian Hagan, Vice President Marketing and Co-Head Revenue, Conductor
Recorded live at Advertising Week New York, this episode of The Business of Marketing Podcast features Lindsay Boyajian Hagan, VP of Marketing and Co-Head of…
- Business of Marketing
Tony Marlow, Chief Marketing Officer, LG Ad Solutions
From smart TVs to smart ads, Tony Marlow, Chief Marketing Officer at LG Ad Solutions, shares how the company is transforming the TV experience - blending…
- Business of Marketing
Darren D’Altorio, SVP of Paid Media, Wpromote
WPromote’s SVP of Paid Media, Darren D’Altorio, explores the intersection of creativity, data, and truth in advertising. He shares lessons on storytelling, AI…
- Business of Marketing
Kimberly Hairston-Hicks, CMO, Gold Bond
From Legacy to Leadership: Kimberley Hurst-Hicks on Modernising Brands with Soul CMO of Gold Bond Co, Kimberley Hurst-Hicks shares how she’s reinventing a…
- Business of Marketing
Mindie Kaplan, VP Innovation, MediaMint
From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for…
- Business of Marketing
Ruslan Tovbulatov, CMO at Gloat
Gloat’s CMO Ruslan Tovbulatov joins The Business of Marketing Podcast to discuss the rise of AI-driven work orchestration, why brand is the ultimate moat, and…
- Business of Marketing
Martin Kihn, SVP, Strategy at Salesforce Marketing Cloud
Martin Kihn, SVP, Strategy, Salesforce Marketing Cloud, shares his perspective on how AI, data, and storytelling are shaping the future of marketing. He…
- Business of Marketing
Kerel Cooper, CMO, GumGum
GumGum CMO Kerel Cooper joins The Business of Marketing Podcast to discuss how contextual advertising, creativity, and data combine to create more human…
- Business of Marketing
John Piccone, Regional VP Americas at Adform
Adform’s John Piccone reflects on 30 years in ad tech, the future of programmatic, and why independence, curiosity, and smart teams matter more than ever.
- Business of Marketing
Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX
Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX, shares how storytelling, product marketing, and AI are transforming enterprise…
- Business of Marketing
Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce
Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing…
- Business of Marketing
Gordon Glenister—Author, Speaker, Podcast Host, and Founder of Membership World and Employfluence
Gordon Glenister on Influence, Authenticity, and the Future of Brand AdvocacyIn this episode of the Business of Marketing, John Horsley speaks with Gordon…
- Business of Marketing
Paul Wright, Head of EMEA at Uber Advertising
Paul Wright, Head of EMEA at Uber Advertising, joins Justin Cooke, Chairman of Path7, for a deep dive into the fast-growing world of Uber Ads. In this episode…
- Business of Marketing
Ben Putley, CEO and Co-Founder, Alkimi
Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a…