Latest / Business of Marketing

Dennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake
This episode features Dennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake. Dennis brings decades of experience from Yahoo, Microsoft, Meta and IAB Tech Lab to unpack the future of data, AI, identity and measurement - and what the next era of advertising will really look like.
The skinny
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