Latest / Business of Marketing
Soizic Sycamore, Managing Director, Plan.Net Group
In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan.Net UK, part of Serviceplan Group, recorded live at Advertising Week Europe. They explore why customer experience must come before technology, how data and MarTech are often misunderstood, and why many organisations still struggle to turn insight into meaningful action. Soizic shares perspectives on breaking down silos, improving customer lifetime value, and the growing importance of loyalty, storytelling and brand personality in an AI-driven world. A thoughtful conversation on…
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