Latest / Business of Marketing
Ben Putley, CEO and Co-Founder, Alkimi
Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees are reshaping digital advertising, what it means for brands and publishers, and how blockchain can finally become invisible tech that just works.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.