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Edwin Wong, Head of Global Measurement Science at Uber Advertising
In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe.
They explore the future of measurement, why context matters more than ever in advertising, and how brands can connect media exposure to real-world outcomes.
Edwin shares how Uber’s first-party data and real-world utility create new opportunities for marketers to measure attention, incrementality and consumer behaviour, while also discussing AI, attribution, privacy, research, and the growing demand for more human…
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