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Toby Southgate, Global Group Chief Executive Officer, We Are Social
In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe. Toby shares his journey from economics, banking and early internet publishing into agency leadership, before exploring how social has moved far beyond a media channel. They discuss why brands need to participate in culture, how communities shape brand relevance, why creativity matters even more in an AI-driven world, and what it takes to lead a global creative agency at scale. A thoughtful conversation on social-first creativity, brand…
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