Shows / Business of Marketing
Business of Marketing
Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
Episodes
- Business of Marketing
Elizabeth Kiehner, Chief Growth Officer, Nortal
Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments…
- Business of Marketing
Clare Turner, Chief Commercial Officer at Pearl & Dean
Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how…
- Business of Marketing
Owen Griffiths, Commercial Revenue Director, The Sun
Join Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms, from…
- Business of Marketing
Justin Reid, Senior Director of Global Partnerships Solutions, Tripadvisor
In this episode, we’re joined by Justin Reid, Senior Director of Global Partnerships Solutions from Tripadvisor, the world’s largest travel guidance platform…
- Business of Marketing
Joseph Worswick, VP EMEA and Global Head of Sustainability, OpenX
In this episode, we speak with Joseph Worswick, VP EMEA and Global Head of Sustainability at OpenX – a leading programmatic platform driving progress on…
- Business of Marketing
Lina Tonk, Chief Marketing Officer, Recurly
In this episode, we’re joined by Lina Tonk, Chief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring…
- Business of Marketing
Cat Botibol, Business Development Director, Secret Cinema
Join Cat Botibol, Business Development Director at Secret Cinema, as she unpacks the power of immersive storytelling, brand authenticity, and cultural…
- Business of Marketing
Cat Hartland, UK Growth Lead, SBS
In this episode, we’re joined by Cat Hartland, UK Growth Lead at SBS, a company on a mission to level the playing field for independent agencies. Cat shares…
- Business of Marketing
Ben Woollams, CEO and Founder, TrueRights
In this episode, we’re joined by Ben Woollams, CEO and founder of True Rights – a platform reshaping how digital rights are managed in marketing. Ben shares…
- Business of Marketing
Virginie Chesnais, Chief Marketing Officer, Happydemics
In this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness solution…
- Business of Marketing
Marc Webbon, Co-Founder and CEO, Wonderhatch
Marc Webbon, Co-founder and CEO of Wonderhatch, shares how his agency evolved from a production house to a full creative and strategic partner for brands like…
- Business of Marketing
Helen Keelan, Senior Sales Director, LG Ad Solutions
Join Helen Keelan, Senior Sales Director at LG Ad Solutions, as she unpacks the evolution of connected TV and how LG is redefining media, data, and viewer…
- Business of Marketing
James Grant, SVP and Head of Advanced TV, Equativ
In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering…
- Business of Marketing
Aisling Conlon, International Trade Director, UK Advertising
Aisling Conlon, International Trade Director for UK Advertising, discusses her unique role in promoting UK advertising globally, especially in the US market…
- Business of Marketing
Dana Bodine, VP of Marketing, Trustpilot
Dana Bodine, VP of Marketing at Trustpilot, discussed the company’s mission to foster trust through authentic reviews, focusing on industries with high…
- Business of Marketing
Damon Reeve, CEO, Ozone
Damon Reeve, CEO of Ozone, discussed Ozone’s role as a programmatic advertising platform formed by major UK publishers to help them compete with larger…
- Business of Marketing
Simon Green, Founder and CEO, Edit Cloud
Simon Green, Founder and CEO of Edit Cloud, discussed his journey in media production, transitioning from traditional editing to cloud-based solutions. He…
- Business of Marketing
Henry Skelsey, VP of Product Marketing, Songtradr
Henry Skelsey, VP of Product Marketing at Songtradr, discusses Songtradr’s role in providing music solutions to brands, independent musicians, and rights…
- Business of Marketing
Lotte Jones, Chief Commercial Officer, The News Movement
Lotte Jones, Chief Commercial Officer of The News Movement, discusses their social-first approach to journalism aimed at younger audiences. The platform…
- Business of Marketing
Timo Weis, Global Head of Growth, Infosys
Timo Weis, Global Head of Growth at Infosys, discusses his career, marketing strategy, and team-building approach. He emphasizes data-driven, cross-functional…
- Business of Marketing
Andrew Grosso, Co- Founder and CPO, Pickaxe
Andrew Grosso, Co- Founder and CPO of Pickaxe, discusses Pickaxe AI’s work helping media and entertainment companies tackle data challenges and optimize…
- Business of Marketing
Lori Goode, CMO, Index Exchange
Lori Goode, CMO at Index Exchange, discusses her multifaceted role overseeing global marketing, L&D, and sustainability. She highlights Index Exchange’s…
- Business of Marketing
Linn Frost, Co-CEO, Social Element
Linn Frost, Co-CEO of Social Element, discusses her agency’s evolution, emphasizing genuine community building, social responsibility, and balancing engagement…
- Business of Marketing
Michael McNerney, Publisher, Martech Record
Michael McNerney, Publisher at Martech Record, discusses the growing role of affiliatemarketing in brand strategy. MartechRecord supports industry…
- Business of Marketing
David Keene, European CMO of Wipro
Join David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data…
- Business of Marketing
Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink
Join Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, as she explores the world of advanced personalization and…
- Business of Marketing
Simon Morris, VP of International Marketing at Adobe
Join Simon Morris, VP of International Marketing at Adobe, as he explores how they are revolutionizing digital experiences through AI, personalization, and…
- Business of Marketing
Vitaly Pecherskiy, CEO, StackAdapt
Vitaly Pecherskiy, Co-founder and COO of StackAdapt explains how they are revolutionizing programmatic advertising with innovative solutions and data-driven…
- Business of Marketing
John Watton, Tech Marketer & Fractional CMO
John Watton, Chief Marketing Officer, has a rich background at companies like Adobe, Oracle, and Microsoft. He shares his expert insights on the latest…
- Business of Marketing
Maria Scheglakova, Marketing Director EMEA, Pubmatic
Maria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey…
- Business of Marketing
Jonathan Beeston, Product Marketing Director, Salesforce
Jonathan Beeston, Product Marketing Director at Salesforce, explores the dynamic role of product marketing, the transformative power of generative AI, and the…
- Business of Marketing
Jennifer Berry, CEO, Digitas UK
Jennifer Berry, CEO of Digitas UK, shares insights on leading a top digital agency, fostering talent, and driving impactful client solutions. Jennifer shares…
- Business of Marketing
Azlan Raj, CMO, Dentsu EMEA
Azlan Raj, CMO of Dentsu, discusses the company’s people-centered transformation and its innovative marketing approach through sensory experiences. Emphasizing…
- Business of Marketing
Mark Debenham, VP of Growth Marketing and Marketing Operations, Adverity
Dive into the intersection of data and content marketing with Mark Debenham, VP of Growth Marketing. Discover how Adverity’s integrated data platform is…
- Business of Marketing
Christopher Hogg, Chief Revenue Officer, Lotame
Christopher Hogg, CRO of Lotame, discusses leveraging data to drive B2B growth. He highlights the importance of aligning sales and marketing strategies…
- Business of Marketing
Steve Reny (CEO) and Jennifer Griffin Smith (Chief Market Officer) of Acquia
In this edition of the Business of Marketing podcast, recorded at Acquia Engage London, Steve Reny, CEO of Acquia, and Jennifer Griffin Smith, Chief Market…
- Business of Marketing
Giulia Zecchini, Commercial Partnerships Strategy Director, ESL FACEIT Group
Giulia Zecchini, Commercial Partnerships Strategy Director at ESL FACEIT Group, explores the booming world of esports, the innovative strategies behind…
- Business of Marketing
James Slezak, CEO, Swayable
Hear how cutting-edge data platforms revolutionizing brand persuasion and campaign effectiveness are in Episode 6 of the Business of Marketing podcast. James…
- Business of Marketing
John Karl, Head of Client Development and Growth, Catalyst
Dive into cutting-edge marketing strategies with Episode 5 of the Business of Marketing podcast, brought to you by Demand Exchange. Join the conversation…
- Business of Marketing
Marilyn Mead, CMO, Winmo
In the latest episode of ‘The Business of Marketing’ podcast, Winmo’s CMO Marilyn Mead and Justin Cooke from Demand Exchange provide valuable insights into the…
- Business of Marketing
David Shing, Digital Prophet
Join digital prophet David Shing and Demand Exchange’s Justin Cooke in Episode 3 of the Business of Marketing podcast. Recorded live at Advertising Week New…
- Business of Marketing
Mary Cirincione, VP, Propeller Group
In this second episode of The Business of Marketing, Mary Cirincione, VP of the Propeller Group, and Justin Cooke, Chairman of Demand Exchange, explore the…
- Business of Marketing
Shafqat Islam, CMO, Optimizely
In Episode 1 of the Business of Marketing podcast, Shafqat Islam, CMO of Optimizely, discusses transforming and optimizing digital marketing strategies. Hosted…