Latest / Business of Marketing
Ben Woollams, CEO and Founder, TrueRights
In this episode, we’re joined by Ben Woollams, CEO and founder of True Rights – a platform reshaping how digital rights are managed in marketing. Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots: IP mismanagement in the creator economy.
The skinny
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