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James Grant, SVP and Head of Advanced TV, Equativ
In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising
James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.
The skinny
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