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Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn
In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn, recorded live at Advertising Week Europe.
Milka discusses how B2B buying has changed, why credibility now matters as much as reach, and how platforms like LinkedIn are helping brands build trust through people, creators and expert voices.
They explore the rise of B2B creators, the role of video, how LLMs are changing discovery, and why marketers need to move beyond vanity metrics towards revenue, pipeline and real business…
The skinny
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