Latest / Business of Marketing
Julie Selman, SVP, Head of EMEA at Magnite
In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe.
Julie discusses the evolution of digital advertising, from the early days of ad tech to the rapid growth of streaming and connected TV.
They explore how the new TV ecosystem is changing media buying, why premium video still matters, and how data, automation and programmatic trading are creating new opportunities for brands, broadcasters and publishers.
A sharp conversation on CTV, streaming, programmatic advertising, trust, quality and…
The skinny
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