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Latest / Business of Marketing

Darren D’Altorio, SVP of Paid Media, Wpromote

WPromote’s SVP of Paid Media, Darren D’Altorio, explores the intersection of creativity, data, and truth in advertising. He shares lessons on storytelling, AI ethics, influencer ROI, and why smashing silos between brand, performance, and creative teams is key to modern marketing success.

The skinny

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