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Nial McKinney, Founding Partner of The Creative Engineers
In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe.
Niall discusses why marketers need to produce more content than ever, but without bigger budgets, weaker creative standards or loss of brand control.
They explore how AI is changing content operating models, why workflows matter as much as tools, and how brands can use AI to improve speed, relevance and quality without losing human judgement.
A practical conversation on AI, creativity, content production and the future of…
The skinny
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