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Cannes Lions 2026: From Data to Action: Growth, Leadership and the Power of Simplification | Lana Busignani, MarketCast
Recorded live at Cannes Lions 2026, Justin Cook sits down with Lana Busignani, CEO of MarketCast, to explore what it takes to turn complex data, fragmented products and ambitious growth plans into real business results.
In an industry overflowing with information, AI-powered tools and promises of innovation, what do clients actually need? For Lana, the answer is clarity, speed and insights that lead to action.
Drawing on her experience across analytics, media, advertising and consumer insights, Lana shares how businesses can simplify their offerings, identify new opportunities for growth and…
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