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Special Edition: The $100bn Commerce Media Opportunity - Matt Conlin, Founder & Chief Customer Officer, Fluent
Commerce media is emerging as one of the biggest shifts in digital advertising.
Search defined the 2000s. Social reshaped the 2010s. Now retailers, travel companies and other businesses are building media businesses around something potentially even more valuable: first-party customer relationships, purchase data and proximity to the transaction.
In this special edition of The Business of Marketing, John Horsley is joined by Matt Conlin, Founder & Chief Customer Officer at Fluent, to explore where commerce media goes next. Matt describes it as the third major wave of digital media, with the…
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