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Cannes Lions 2026: Why Advertising Still Matters | Sharon Lloyd-Barnes, Advertising Association
Advertising is changing at extraordinary speed. AI is reshaping how work gets done, agencies are rethinking their commercial models, and a new generation is entering an industry that looks very different from the one before it.
So what is advertising actually worth now?
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Sharon Lloyd-Barnes, Commercial Director of the Advertising Association, for a wide-ranging conversation about the economic and social case for advertising, and what the industry needs to do next.
They explore why responsible advertising and commercial success…
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