Latest / Business of Marketing
Paul Evans Chief Positioning Engineer V2RSION.COM
Positioning is no longer just about standing out. It's about being found.
In this episode of The Business of Marketing, recorded live at Advertising Week Europe, Justin Cooke sits down with Paul Evans, Founder and Chief Positioning Engineer at V2RSION, to explore why positioning has become one of the most important strategic disciplines in business.
Drawing on leadership experience at Microsoft, Vodafone, Bacardi and Nestlé, Paul explains why AI has fundamentally changed how businesses are discovered, shortlisted and chosen. As buying journeys increasingly begin with machines rather than…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.