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Cannes Lions: Olaf van Gerwen of Chuck Studios on Why Food Advertising Sells the Category, Not the Brand
What makes a burger look like your burger? Or a beer look like your beer?
For Olaf van Gerwen, Founder & Global Creative Director of Chuck Studios, that question gets to the heart of a problem facing some of the world’s biggest food and drink brands: too much advertising makes the category look good, while doing very little to make the brand distinctive.
Recorded at Cannes Lions, Olaf joins John Horsley to talk about the craft and science of building brands through food.
They explore why years of performance marketing have pulled attention away from long-term brand building, why consistency…
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