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Victoria Usher CEO at GingerMay live at Cannes Lions
Victoria Usher, CEO and Founder of GingerMay, joins The Business of Marketing to explore why great communications still come down to one thing: understanding people.
Recorded live at Cannes Lions 2026, Victoria explains why AI is creating more content but not necessarily better communication, why too many brands mistake noise for storytelling, and how authentic leadership, thoughtful PR and strong executive profiling are becoming essential in the age of generative search.
In this episode:
Why AI is producing "froth" instead of original thinking.
The difference between broadcasting and genuine…
The skinny
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