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Cannes Lions: Yahoo COO Matt Sanchez on How Marketing and Media Are Being Rewritten in Real Time
The rules of marketing and media are being rewritten in real time.
Recorded live at Cannes Lions, John Horsley sits down with Matt Sanchez, Chief Operating Officer of Yahoo, for an in-depth conversation about what comes next for one of the internet’s most recognisable companies, and for the industry built around it.
Yahoo reaches nine in ten Americans every month. But scale alone is no longer enough.
Matt talks about Yahoo’s transformation, its investment in AI and Scout, and a future in which people increasingly expect technology not simply to give them links, but to understand what they…
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