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Fiona McKenzie, President Marketbridge Europe live at Cannes Lions
AI isn't fixing broken go-to-market strategies. It's exposing them.
Recorded live at Cannes Lions, John Horsley is joined by Fiona McKenzie, President, Europe at Marketbridge, for a practical conversation about what AI is really changing inside modern marketing organisations.
Rather than chasing the latest AI tools, Fiona argues that marketers should be fixing the fundamentals first. Poor data, disconnected teams, fragmented technology and outdated processes don't disappear with AI. They become even bigger problems.
In this episode, they discuss:
• Why AI is amplifying broken go-to-market…
The skinny
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