Latest / Business of Marketing
Cannes Lions 2026: AI, the Creator Economy and Why Creativity Still Wins | Rory Dolan, Canva
“Effectiveness over efficiency.”
Recorded live at Cannes Lions 2026, Rory Dolan, VP of Marketing Strategy at Canva, joins The Business of Marketing host Justin Cooke to explore how AI, the creator economy and the democratisation of creativity are reshaping the future of marketing.
As AI makes content easier and faster to produce, Rory argues that the real competitive advantage lies elsewhere: in the quality of the ideas, the stories brands tell and the emotional connections they build with audiences. Drawing on his experience across agencies, platforms and marketing science, he explains why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.