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Cannes Lions 2026: The Future of Retail Media, AI and Creativity | Troy Townsend, Zitcha
Recorded live at Cannes Lions 2026, Business of Marketing host John Horsley sits down with Troy Townsend, CEO and co-founder of Zitcha, to explore the next chapter of retail media from connecting media and merchandising teams to measuring real business impact and preparing for AI-driven commerce.
Troy discusses why retail media networks need to look beyond short-term revenue, how retailers can connect their data, technology and teams to drive sustainable growth, and how AI is set to reshape product discovery and the way consumers shop.
The conversation also explores why human creativity will…
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