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Advertising Week New York: The Creator Economy Is Changing the Rules of Marketing | Scott Sutton, CEO of Later
What makes people care about a brand?
For Scott Sutton, CEO of Later, it’s not a list of product features it’s emotion, storytelling and the ability to connect with audiences. As Scott puts it, “When have you ever been inspired by the five talking points of a product marketer?”
In this live conversation from Advertising Week New York, host John Horsley sits down with Scott to explore how the creator economy is reshaping marketing, from brand storytelling and paid advertising to AI-powered product discovery. Scott explains why creators are becoming central to the entire marketing mix, how…
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