Advertising Week New York: Kate Ridley on Stanley’s Brand Transformation and the Power of Culture

Business of Marketing · Oct 27, 2026 · 35m

How do you turn a heritage brand into a cultural phenomenon?

Since 1913, Stanley has built its reputation on quality, durability and innovation. But in recent years, the brand has reached a new generation of consumers, becoming a fixture in culture and experiencing extraordinary demand.

So how do you evolve a brand with more than a century of history while staying true to what makes it special?

Recorded live at Advertising Week New York, host Justin Cooke sits down with Kate Ridley, Chief Brand Officer at Stanley 1913, to explore the thinking behind the brand’s transformation from…