Latest / Business of Marketing
Christine C. Cook Chief Commercial Officer, Bloomberg Media - Live from Cannes Lions
Recorded live at Cannes Lions, John Horsley sits down with Christine C. Cook, Chief Commercial Officer at Bloomberg Media, for a wide-ranging conversation about the changing worlds of media, marketing, content and leadership.
They explore:
• What premium media really means, from professionally sourced journalism and quality production to context, trust and understanding what clients actually need
• Why the assumption that everything needs to be short is wrong, and what Bloomberg is seeing from longer-form journalism, video and podcasts
• Why so much thought leadership risks looking and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.