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Cannes Lions: Sustainability Has Left the Press Office | Richard Davis, 51toCarbonZero
Sustainability used to live in the press release. Increasingly, it lives in the P&L.
Recorded live at Cannes Lions 2026, Richard Davis, Co-founder and CEO of 51toCarbonZero, joins Business of Marketing to discuss how sustainability is moving from ambition to action across media, marketing and advertising.
Richard previously led global business strategy at Dentsu Media and now works with brands, agencies, publishers and adtech companies to help them turn climate commitments into practical, measurable change.
In this episode, we discuss why sustainability has become a business risk issue, not…
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