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Cannes Lions 2026: The Future of Advertising, AI and Why Trust Is Everything | Fredrik Borestrom, International Advertising Association
“If you want to go fast, go alone. If you're going to go far, go together.”
Recorded live at Cannes Lions 2026, this episode of The Business of Marketing explores what it takes to unite a global advertising industry facing mounting pressures from AI and economic uncertainty to sustainability, talent and proving marketing’s value.
Host Justin Cooke interviews Fredrik Borestrom, Global President and Chair of the International Advertising Association (IAA), about why the industry needs more than conversations about change. It needs collaboration, accountability and action. Drawing on his…
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