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Carmen Rodriguez, Global Chief Growth Officer at GUT - Live at Cannes Lions
Carmen Rodriguez, Global Chief Growth Officer at GUT, on bravery, sustainable growth and why the best agencies know when to say no.
Recorded live at Cannes Lions, Justin Cooke sits down with Carmen Rodriguez to explore what growth really looks like when creativity, culture and commercial ambition all have to move together.
Carmen explains why GUT sees itself as “a brave agency for brave clients”, why bravery isn’t binary, and how the agency uses a bravery scale to help brands become progressively bolder without losing sight of the business outcome.
They discuss:
Why sustainable agency growth…
The skinny
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