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Cannes Lions: Why Programmatic Still Needs Humans | Christoph Berg, Mint Square
Programmatic promised to make advertising smarter. Instead, for many brands and agencies, it became an increasingly complicated web of platforms, partners, inventory, data and fees.
Recorded live at Cannes Lions, Justin Cooke sits down with Christoph Berg, CEO and founder of Mint Square, to ask a simple question: why did programmatic get so difficult?
Christoph argues that the problem isn't the technology itself. It's knowing how to use it. From choosing the right DSP and understanding where budgets actually go, to measuring performance properly and knowing when human intervention matters…
The skinny
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