Shows / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How do companies reinvent themselves without tearing apart what made them successful? In The Pivot Podcast, Lucas and Luna examine real-world cases of businesses that changed direction under pressure—and survived. Each episode dissects a single pivot: the strategic trigger, the financial calculus, the organizational cost. Lucas brings the journalist's instinct for numbers and timelines; Luna pushes back with operational skepticism, demanding to know who lost their job, which product line got…
Episodes
The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive DisruptionHow Patagonia Pivoted to Activism and Put Purpose Before Profit
Patagonia's 2022 decision to give away its $3 billion valuation to fight climate change wasn't a marketing stunt — it was the culmination of decades…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Volvo Pivoted from Safety to Electric and Autonomous
In this episode of The Pivot Podcast, Lucas and Luna examine Volvo's transformation from a brand synonymous with safety to a leader in electric and…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 50-Year-Old Toy Company Pivoted to Digital Gaming
In this episode of The Pivot Podcast, Lucas and Luna explore how a classic toy company, known for its iconic construction sets, pivoted in the 2010s to embrace…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Starbucks Pivoted From Coffee Shop to Drive-Thru Empire
Starbucks built its brand on the 'third place' experience — cozy stores where customers lingered over lattes. But by 2020, that model was upside…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Domino's Pivoted From Pizza Chain to Tech Company
In this episode of The Pivot Podcast, Lucas and Luna explore how Domino's Pizza transformed from a struggling pizza chain into a technology-driven…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 90-Year-Old Bread Company Pivoted to Sourdough Empire
When the pandemic hit in 2020, San Francisco's iconic Boudin Bakery — which had been making sourdough since 1849 — saw its tourist-driven business…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Slack Pivoted from Failed Game to Workplace Empire
In 2013, a small gaming company called Tiny Speck was on the brink of failure. Its massively multiplayer online game, Glitch, had flopped after years of…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Spotify Pivoted From Music to a Podcast and Audiobook Empire
This episode traces Spotify's calculated pivot from a music-streaming service into a podcast and audiobook platform. Lucas and Luna examine the key…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How IBM Pivoted From Mainframes to Hybrid Cloud
Episode 104 of The Pivot Podcast explores how IBM, the 114-year-old tech giant, reinvented itself for the hybrid cloud era. Lucas and Luna break down the…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Costco Pivoted From Wholesale Club to Retail Giant
This episode of The Pivot Podcast explores how Costco evolved from a no-frills wholesale warehouse into one of the most admired retailers in the world. Lucas…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How BlackBerry Pivoted From Phones to Cybersecurity
In this episode of The Pivot Podcast, Lucas and Luna explore how BlackBerry survived the collapse of its smartphone business by reinventing itself as a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Pfizer Pivoted to mRNA and Reinvented Vaccines
In this episode of The Pivot Podcast, Lucas and Luna explore how Pfizer transformed from a traditional pharmaceutical giant into a pioneer of mRNA technology…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Duolingo Pivoted From Gamified App to Language Company
In this milestone 100th episode of The Pivot Podcast, Lucas and Luna examine how Duolingo transformed from a gamified language-learning app into a full-fledged…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 130-Year-Old Swiss Watchmaker Survived the Quartz Crisis
In Episode 99 of The Pivot Podcast, Lucas and Luna examine how a centuries-old Swiss watchmaker navigated the quartz crisis of the 1970s and 1980s. They focus…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Marvel Pivoted From Comics to Hollywood Empire
In this episode of The Pivot Podcast, Lucas and Luna explore how Marvel Entertainment transformed from a struggling comic book publisher in the 1990s into a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 40-Year-Old Video Rental Store Survived Streaming
When Blockbuster collapsed under the weight of Netflix, a small-town video store in Oregon did something unexpected: it adapted. This episode of The Pivot…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Lego Pivoted From Near Bankruptcy to Licensing Empire
In the early 2000s, Lego was losing $1 million a day. The family-owned Danish toymaker had over-diversified into theme parks, clothing lines, and even a failed…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 50-Year-Old Bicycle Company Pivoted to Electric Mobility
In this episode of The Pivot Podcast, Lucas and Luna explore how a traditional bicycle manufacturer from the 1970s reinvented itself as a leader in electric…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 163-Year-Old Puzzle Company Pivoted to Escape Rooms
Ravensburger, the German puzzle and game maker founded in 1883, faced a existential threat in the 2010s as younger consumers abandoned tabletop puzzles for…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Nintendo Pivoted From Toys to Video Games to Blue Ocean Disruption
In this episode, hosts Lucas and Luna explore Nintendo's remarkable ability to reinvent itself over more than a century. Starting as a playing card…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Marvel Studios Pivoted from Comic Publisher to Hollywood Empire
In this episode, Lucas and Luna break down how Marvel Entertainment transformed from a bankrupt comic book publisher in 1996 into a multi-billion-dollar…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Leica Survived the Digital Camera Market Crash
When digital cameras wiped out film photography, most legacy camera makers crumbled. But Leica—the iconic German brand known for $5,000 rangefinders—not only…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Intuit Pivoted From TurboTax to a Platform for Financial Lives
Lucas and Luna explore Intuit's remarkable 40-year pivot from a single desktop tax product to a multi-product financial platform serving consumers and…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Fujifilm Survived the Death of Film Photography
When digital photography killed the film industry, Fujifilm faced extinction. Unlike Kodak, which filed for bankruptcy, Fujifilm engineered a remarkable pivot…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How GitLab Pivoted From Open Source to IPO
Episode 88 of The Pivot Podcast explores how GitLab navigated one of the most audacious pivots in enterprise software: from a free open-source DevOps tool to a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Domino's Pivoted from Pizza Chain to Tech Company
In this episode of The Pivot Podcast, Lucas and Luna explore how Domino's Pizza transformed itself from a struggling pizza chain into a technology-driven…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Porsche Pivoted From Sports Cars to SUV Empire
In this episode of The Pivot Podcast, Lucas and Luna explore how Porsche transformed from a niche sports car manufacturer into a global luxury powerhouse by…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Shell Pivoted From Oil Mega-Major to Energy Transition Leader
Episode 85 of The Pivot Podcast with Fexingo explores Royal Dutch Shell's dramatic strategic pivot from a traditional oil and gas giant to a leader in the…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Patagonia Pivoted to a Planet-First Business Model
In this episode, Lucas and Luna explore how Patagonia transformed from a climbing gear company into a mission-driven business that puts the planet before…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Stanley Cups Became a 10 Billion Dollar Brand
In this episode of The Pivot Podcast, Lucas and Luna explore how a 114-year-old thermos company, Stanley, transformed from a utilitarian outdoor brand into a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Harley Davidson Pivoted From Outlaw to Electric Future
In this episode, Lucas and Luna explore how Harley-Davidson, the iconic American motorcycle manufacturer founded in 1903, executed a dramatic pivot from its…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 150-Year-Old Denim Maker Pivoted to Sustainability
Episode 81 of The Pivot Podcast explores how Levi Strauss & Co., the 150-year-old denim giant, reinvented itself by betting on sustainability. Lucas and Luna…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How IKEA Pivoted From Catalog Retailer to Digital Platform
IKEA's catalog was once the most printed publication on earth — 200 million copies a year. In 2020, they killed it. This episode of The Pivot Podcast…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Starbucks Pivoted From Coffee Shop to Third Place Empire
In Episode 79 of The Pivot Podcast, Lucas and Luna explore how Starbucks transformed from a single Seattle coffee bean store into a global 'third…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 150-Year-Old Brewery Pivoted to Craft Beer
In this episode of The Pivot Podcast, Lucas and Luna examine how Anheuser-Busch, a brewing giant founded in 1852, managed to pivot its massive operations to…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 50-Year-Old Sock Company Pivoted to Subscription E-Commerce
When Bombas launched in 2013, it entered a stagnant category: socks. But the company didn't just sell socks—it built a subscription model that prioritized…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Adobe Pivoted From Boxed Software to Cloud Subscription
In this episode, Lucas and Luna revisit Adobe's historic pivot from selling boxed Creative Suite software for $2,500 to the cloud-based subscription…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Spotify Pivoted From Music App to Audio Empire
In this episode of The Pivot Podcast, Lucas and Luna explore how Spotify transformed from a struggling music-streaming startup into a dominant audio platform…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Porsche Pivoted From Sports Cars to SUV Empire
In this episode of The Pivot Podcast, Lucas and Luna examine Porsche's audacious bet on the Cayenne SUV in the early 2000s — a move that purists hated but…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a Legacy Retailer Pivoted to a Membership-First Model
Episode 73 of The Pivot Podcast explores how a 50-year-old department store chain reinvented itself by scrapping its traditional sales model and adopting a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Adobe Pivoted From Boxed Software to Cloud Subscription
In 2013 Adobe announced it would stop selling Creative Suite as a boxed product and shift entirely to a cloud subscription model. Wall Street hated the idea…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Netflix Pivoted From DVDs to Streaming to Content Empire
In this episode of The Pivot Podcast, Lucas and Luna explore how Netflix transformed itself three times in under 25 years: from a DVD-by-mail startup to a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Lego Built a Comeback by Listening to Kids
In the early 2000s, Lego was on the brink of bankruptcy. The iconic Danish toy company had over-expanded, lost focus, and was bleeding cash. Then a new CEO…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 114-Year-Old Engineering Company Pivoted to Software 3 Times
Episode 69 of The Pivot Podcast explores how one of the oldest industrial companies in the world — ABB — reinvented itself not once but three times over 114…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Nintendo Pivoted From Cards to Video Game Empire
In this episode of The Pivot Podcast, Lucas and Luna explore how Nintendo, a company founded in 1889 as a playing card manufacturer, transformed itself into…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Burberry Pivoted From Heritage Fashion to Digital Luxury
In this episode of The Pivot Podcast, Lucas and Luna explore how Burberry transformed from a 160-year-old trench coat maker into a digital-first luxury brand…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 50-Year-Old Grocery Chain Beat Amazon Fresh at Its Own Game
In Episode 66 of The Pivot Podcast, Lucas and Luna dive into the story of H-E-B, the Texas-based grocery chain that has outperformed Amazon Fresh in the battle…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Ferrari Pivoted From Cars to Luxury Brand Empire
Ferrari is the most valuable car company in the world by market cap, but it sells fewer than 14,000 vehicles a year. How? In this episode, Lucas and Luna trace…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 50 Year Old Grocery Chain Beat Amazon at Its Own Game
In this episode, Lucas and Luna explore how a regional grocery chain — Wegmans — quietly built a digital loyalty program that rivals Amazon's flywheel…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 105-Year-Old Tire Maker Reinvented Its Whole Business
Episode 63 of The Pivot Podcast: When Michelin found itself disrupted by longer-lasting tires and ride-sharing, it didn't just cut costs — it reinvented…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a Farm Equipment Maker Pivoted to Precision Agriculture
Episode 62 of The Pivot Podcast examines how a 180-year-old agricultural equipment manufacturer transformed itself from a tractor company into a precision…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Domino's Pivoted From Pizza Chain to Tech Company
In episode 61 of The Pivot Podcast, Lucas and Luna explore Domino's remarkable transformation from a struggling pizza chain into a data-driven tech…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 120 Year Old Camera Maker Survived Digital Disruption
Episode 60 of The Pivot Podcast explores how a 120-year-old camera maker—once synonymous with photography—navigated the digital camera crash of the 2000s…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Domino's Pivoted From Pizza Chain to Tech Company
In this episode of The Pivot Podcast, Lucas and Luna examine Domino's remarkable transformation from a struggling pizza chain into a data-driven…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a Railroad Pivoted Into a Data-Driven Logistics Giant
Union Pacific is 160 years old and runs 32,000 miles of track. In this episode, Lucas and Luna explore how the railroad giant pivoted from hauling freight by…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a Bank Rebuilt Trust After a Data Disaster
In this episode of The Pivot Podcast, Lucas and Luna examine how a regional bank in the Midwest rebuilt customer trust after a catastrophic data breach in…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Patagonia Pivoted From Outdoor Gear to Activist Brand
In this episode of The Pivot Podcast, Lucas and Luna explore how Patagonia transformed from a climbing gear company into a purpose-driven activist brand. They…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How UPS Turned Logistics Into a Data Business
When logistics giant UPS realized its trucks were gathering more than packages, it pivoted hard into data. In this episode, Lucas and Luna break down how a…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Block Turned Square Into a Bitcoin Powerhouse
Episode 54 of The Pivot Podcast explores how Block, formerly Square, pivoted from a simple credit card reader to a dual-focus company: payments infrastructure…
- The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Starbucks Turned the Third Place Into a Digital-First Experience
In this episode of The Pivot Podcast, Lucas and Luna explore how Starbucks transformed its iconic 'third place' concept into a digital-first…