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How a 150-Year-Old Denim Maker Pivoted to Sustainability
Episode 81 of The Pivot Podcast explores how Levi Strauss & Co., the 150-year-old denim giant, reinvented itself by betting on sustainability. Lucas and Luna break down the specific numbers behind Levi's Water<Less program—which saved over 4 billion liters of water since 2011—and its secondhand marketplace Levi's SecondHand, launched in 2020. They discuss the strategic pivot from selling new jeans to owning the full lifecycle of clothing, including repair and resale. The conversation covers how Levi's moved from a volume-driven model to a value-driven one, with a focus on…
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