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How Volvo Pivoted from Safety to Electric and Autonomous
In this episode of The Pivot Podcast, Lucas and Luna examine Volvo's transformation from a brand synonymous with safety to a leader in electric and autonomous vehicles. They dive into Volvo's 2021 decision to go all-electric by 2030, its spin-off of the Polestar performance brand, and the 2024 launch of the EX90, an electric SUV with lidar-based autonomous driving tech built into its core architecture. Lucas explains how Volvo used its safety reputation as a permission structure for autonomy, turning a potential liability into a unique selling point. They also touch on the 2025…
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