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How a 50-Year-Old Bicycle Company Pivoted to Electric Mobility
In this episode of The Pivot Podcast, Lucas and Luna explore how a traditional bicycle manufacturer from the 1970s reinvented itself as a leader in electric mobility. They focus on the specific case of Giant Manufacturing Co., the world's largest bicycle maker by revenue, which in 2015 launched its first e-bike line. By 2025, e-bikes accounted for 35% of Giant's revenue. Lucas breaks down the three strategic bets Giant made: building a dedicated e-bike R&D center in the Netherlands, partnering with battery maker Panasonic, and retooling its Chinese factories for electric…
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