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How Domino's Pivoted from Pizza Chain to Tech Company
In this episode of The Pivot Podcast, Lucas and Luna explore how Domino's Pizza transformed itself from a struggling pizza chain into a technology-driven powerhouse. They break down the 2009 'Pizza Turnaround' campaign, where Domino's openly admitted its pizza was terrible and rebuilt its recipe from scratch. Then they trace the company's subsequent tech investments: the Pizza Tracker, zero-click ordering, delivery robots, and a supply chain that now serves 400-plus ingredients to 18,000 stores worldwide. Lucas argues that Domino's real pivot wasn't about…
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