Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How UPS Turned Logistics Into a Data Business
When logistics giant UPS realized its trucks were gathering more than packages, it pivoted hard into data. In this episode, Lucas and Luna break down how a 116-year-old company best known for brown trucks and delivery uniforms quietly built one of the world's most sophisticated data analytics operations. They explore the 2016 ORION routing algorithm rollout, the 2020 shift to network planning tools, and the specific decision to spin out UPS Capital as a data-driven lending arm. Lucas walks through the numbers: 105,000 delivery vehicles, 1.5 million daily tracking events, and the…
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