Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How a 114-Year-Old Engineering Company Pivoted to Software 3 Times
Episode 69 of The Pivot Podcast explores how one of the oldest industrial companies in the world — ABB — reinvented itself not once but three times over 114 years. Lucas walks through ABB's birth from a merger of two European power-equipment giants, its embrace of digital control systems in the 1980s, and its recent pivot to industrial software and electrification. Luna challenges whether a company that old can truly change culture, and they dig into the 2015 spin-off of Power Grids as a case study in letting go. Specific numbers: 40 percent of revenue now comes from software-enabled…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.