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How Fujifilm Survived the Death of Film Photography
When digital photography killed the film industry, Fujifilm faced extinction. Unlike Kodak, which filed for bankruptcy, Fujifilm engineered a remarkable pivot into healthcare, cosmetics, and high-tech materials. This episode unpacks exactly how the company leveraged its core chemistry expertise to reinvent itself, generating over $2 billion in new revenue streams. We look at the specific R&D decision in 2004 that led to a breakthrough in regenerative medicine, and how a 90-year-old photography company now competes with pharmaceutical giants. A masterclass in corporate reinvention without…
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