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How Lego Built a Comeback by Listening to Kids
In the early 2000s, Lego was on the brink of bankruptcy. The iconic Danish toy company had over-expanded, lost focus, and was bleeding cash. Then a new CEO made a counterintuitive bet: stop trying to be everything and return to the brick. This episode of The Pivot Podcast explores how Lego staged one of the most dramatic corporate turnarounds in modern history. We break down the specific moves that saved the company — from simplifying product lines to building a fan community to licensing deals that actually made sense. We also look at how Lego navigated the digital age without losing its…
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