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How a 130-Year-Old Swiss Watchmaker Survived the Quartz Crisis
In Episode 99 of The Pivot Podcast, Lucas and Luna examine how a centuries-old Swiss watchmaker navigated the quartz crisis of the 1970s and 1980s. They focus on the specific case of a company that faced near-extinction when cheap quartz watches from Japan flooded the market, wiping out thousands of Swiss watch jobs. The hosts walk through the strategic pivot: shifting from pure craftsmanship to a dual strategy of high-end mechanical watches and accessible quartz lines under the same parent group. They highlight key decisions, such as marketing the 'Swiss made' label as a premium…
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